Zen CV

CV Template · Copywriter

Copywriter CV template.

A copywriter CV needs to prove more than writing ability; it should show how your words support launches, funnels, ads, emails, and brand campaigns. Employers want to see the channels you write for, the teams you collaborate with, and the commercial outcomes behind your best work.

Writing a strong Copywriter CV

Hiring managers reviewing copywriter CVs look for evidence that you can adapt tone, write to briefs, and produce copy that performs across specific channels. Your CV should include portfolio links, campaign types, industries served, and tools such as Google Analytics, Semrush, Ahrefs, HubSpot, WordPress, Figma, or Contentful. Mention deliverables like landing pages, paid social ads, email sequences, product descriptions, UX microcopy, scripts, and brand guidelines. If you have agency experience, show client sectors and turnaround pace; if you work in-house, highlight brand consistency, conversion testing, and collaboration with design, product, growth, or legal teams.

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Three things that matter most

  • Include a live portfolio link near the top of your CV and organise it by format, such as ads, web copy, email, SEO content, and brand campaigns. Recruiters often judge copywriters by the relevance and range of samples before reading the full CV.
  • Name the channels and platforms behind your work, including Meta Ads, Google Ads, Klaviyo, Mailchimp, HubSpot, Shopify, WordPress, or CMS workflows. This helps employers see whether your writing experience matches their marketing stack.
  • Describe copy outcomes in context, such as improved landing page conversion, higher email click-through rates, reduced product page bounce rates, or increased organic traffic. Pair the result with the asset you wrote so the achievement feels credible.

Skills hiring managers look for

SEO copywriting Brand voice development Email campaign copy Landing page copywriting A/B testing copy variants Google Analytics Content management systems Paid social ad copy

Frequently asked

How do I write a copywriter CV with no agency experience?

Use freelance, internship, student, nonprofit, or self-initiated projects to show your writing range. Add a portfolio with sample landing pages, email sequences, product descriptions, social ads, and blog content written to clear briefs. If you can, include the target audience, objective, and channel for each sample so employers can see your strategic thinking.

Should a copywriter CV include a portfolio link?

Yes, a portfolio link is essential for most copywriting roles. Place it in your header and again in your profile or experience section if relevant. Make sure the portfolio is easy to skim and includes final copy, campaign context, and any available performance data.

What results should I include on a copywriter CV?

Include results tied to the copy you produced, such as conversion rate changes, email open or click-through rates, paid ad performance, organic traffic growth, or sales page revenue. If exact figures are confidential, use ranges or describe the business outcome, such as supporting a product launch or improving lead quality.

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