Zen CV

CV Template · Digital Marketing Manager

Digital Marketing Manager CV template.

A Digital Marketing Manager CV needs to show how you turn audience insight, channel planning and performance data into measurable growth. Employers will look for evidence that you can manage budgets, optimise campaigns and connect marketing activity to pipeline, sales or customer retention.

Writing a strong Digital Marketing Manager CV

Hiring managers want to see more than a list of channels. Your CV should show ownership of campaigns across paid search, paid social, SEO, email, content, affiliates or marketing automation, with the platforms and metrics clearly named. Include tools such as Google Analytics 4, Google Ads, Meta Ads Manager, HubSpot, Salesforce, SEMrush, Ahrefs, Looker Studio or Klaviyo where relevant. Strong CVs also reference practical deliverables: quarterly campaign plans, landing page tests, attribution dashboards, CRM workflows, budget forecasts, agency briefs and post-campaign reports tied to CAC, ROAS, MQLs, conversion rate or revenue.

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Three things that matter most

  • Show the size and shape of the budgets you have managed, including channel split across PPC, paid social, display, email or SEO. Employers need to understand whether your experience matches their spend level and growth model.
  • Name the analytics and reporting setup behind your decisions, such as GA4 events, UTM governance, Looker Studio dashboards, Salesforce campaign attribution or HubSpot lifecycle reporting. This shows you can diagnose performance rather than simply launch activity.
  • Separate strategic ownership from hands-on execution by describing both the plans you created and the assets or tests you delivered. For example, include campaign calendars, landing page experiments, audience segmentation, nurture workflows and creative testing programmes.

Skills hiring managers look for

Google Analytics 4 Google Ads campaign management Meta Ads Manager SEO strategy and technical audits HubSpot or Salesforce CRM Marketing automation workflows Conversion rate optimisation ROAS, CAC and attribution reporting

Frequently asked

How do I write a Digital Marketing Manager CV with no manager title yet?

Position your CV around ownership rather than job title. Highlight campaigns where you controlled budget, briefed designers or copywriters, built reports, ran A/B tests or recommended channel changes. If you have led a product launch, email nurture sequence or paid media account, describe the scope and outcomes clearly.

Which metrics should a Digital Marketing Manager include on a CV?

Use metrics that match the business model, such as ROAS, CAC, CPA, conversion rate, MQL volume, pipeline value, organic traffic growth, email revenue or retention uplift. Avoid isolated vanity metrics unless they connect to a commercial result. For B2B roles, include lead quality and CRM-stage movement; for ecommerce, include revenue, AOV and repeat purchase data.

Should a Digital Marketing Manager CV list every marketing tool used?

No, prioritise the platforms that are central to the role and your strongest experience. Group tools by function, such as analytics, paid media, SEO, CRM and automation, so the recruiter can scan them quickly. If the job description mentions GA4, HubSpot, Salesforce, SEMrush or Klaviyo, make sure relevant experience with those systems appears in your skills and work history.

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